Calls to Action to build leads and new sales.

The  power of calls to action

 

Calls-to-action (CTAs) are one of the key lead generation elements, and they should be used in each one of your marketing tactics: emails, social media updates, press releases, trade shows ... the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose the question, “What’s the call-to-action we’re using to drive people’s behavior?”

 

This question will guide you in thinking through each of the steps in the sales cycle, from brand awareness to purchase. Before you produce a marketing video, for example, ask yourself what you want viewers to do after watching it. Before you post an update to Facebook or Twitter, consider what options for engagement you are giving to your fans and followers.


Naturally, the call-to-action won’t always be to purchase your product or service. It can certainly lead people in that direction, but it will rarely follow as a direct result of an isolated marketing tactic. That is why you should view your marketing as an integrated system that combines different channels and assets.

 

Social media and blogging might do wonders with attracting traffic to your online real estate, but you need lead generation tools to capture that traffic and marketing automation to nurture it down the sales funnel. In this context, calls-to-action play a critical role for getting to each step and moving ahead.

 

There are many effective CTA designs, you’ll be in a good shape to increase call-to-action click through rates and visitor-to-lead conversions.

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